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WHAT IS RETAIL 2.0?

Retail 2.0 is designed for shopping malls and their retail tenants.

The mobile solution bridges the gap between retailers and shoppers by creating a highly functional ecosystem of retail.

Brands reach their audience through a mobile application that drives in-store visitor traffic, increases sales and brand awareness, while shoppers get access to amazing special offers, discounts and secret deals.

Retail 2.0 apps take customer engagement to another level thanks to precise segmentation , combination of online and offline techniques, personalization, and targeted marketing campaigns.

Retailers get a lot of benefits from the use of the solution:

  • they receive a new effective communication channel with their customers
  • understand and shape customer’s journey
  • shape in-store behavior
  • improve customer engagement through compelling content, exciting offers and gamification.

Retail 2.0 is a user-friendly and multifunctional mobile service tailored to meet the needs of shopping centers and brands in conjunction with the most advanced technological trends

Main features of the application:

  • Store directory, restaurants, entertainment
  • Indoor positioning & navigation
  • Targeted ads & push notifications based on customer’s preferences
  • Special offers, events and activities
  • Marketing campaigns, customer rewards and loyalty programs
  • Easy-to-use search engine
  • User profile: favorite stores & brands, personalized bonuses & discounts
  • In-app messenger
  • Analytics based on customer behavior
  • Customer segmentation, audience targeting
  • Integration with websites & existing loyalty programs

Retail 2.0

Project Retail 2.0  includes major shopping centers and retail chains of Moscow and Moscow Region. Currently there are 30 successful implementations: Gorod Lefortovo, Gorod Ryazanka, Oblaka, Kosino Park, Novomoskovsky, Vesna, Lyublinskoe Pole, Columbus , XL-1, Parus, Spectre, Rechnoy, GUM, Waypark, Riviera, Filion, Golden Babylon, Food City, TSUM , Avenue Southwest, Atrium, Fifth Avenue, Chocolate, Festival , Vodny, Lotte Plaza, Kuntsevo Plaza , Mosaics, Oceania, Vrenmena Goda (Seasons), MARi, Metropolis, AVIAPARK

The project also applies to events, including conferences, exhibitions, trade fairs, seminars, fashion shows,  theme and luna parks, hotels, zoos, museums, leisure parks, places of interest, etc.

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